QSR Loyalty & Marketing Platform (Beanstalk Data)
Patented real-time loyalty and marketing platform integrated with POS terminals for Fortune 500 QSR chains including Coca-Cola, Panda Express, and Taco Bell.
Lead developer at Beanstalk Data, LLC (2009–2011), where the team designed and built a patented loyalty and marketing platform for large quick-service restaurant (QSR) brands.
The Problem
Large QSR chains (Taco Bell, Panda Express, Coca-Cola distribution) needed to connect their existing Point-of-Sale terminals to digital marketing channels — particularly Facebook — in real time. No plug-and-play solution existed; it required deep POS integration plus a custom real-time analytics layer capable of processing massive transaction volumes.
What Was Built
- Patent-pending POS integration layer — middleware connecting diverse POS terminal formats to a unified data pipeline without replacing existing hardware.
- Real-time analytics engine — processed customer transaction data at scale to trigger targeted loyalty offers and marketing actions within the same purchase session.
- Facebook integration — one of the early enterprise-scale integrations connecting in-store purchase behavior to social loyalty mechanics (pre-API restrictions).
- Leads generation and marketing analytics — dashboards and data pipelines tracking customer lifetime value, campaign ROI, and cohort behavior for enterprise clients.
Technical Context
Built in an era before “big data” tooling was commoditized — the real-time data processing was custom-architected. Led daily standup meetings and drove sprint planning for the development team.